The Indian Premier League’s highly anticipated media rights auction is expected to attract four bids, including Viacom18, Disney Star, Zee, and Sony. The winning bidders will acquire the rights to broadcast the games. The e-auction for the media rights from 2023 to 2027 will be held on June 12.
“Four firms have been shortlisted for bidding as they filed their final bids and soon we will reveal the name of winner. The four shortlisted are Viacom 18, Disney Star, Sony and Zee,” according to ANI.
There are four distinct packages for which an e-auction will be held, or 74 games per season over a five-year period from 2023 to 2027, with the option of expanding the number of matches to 94 in the last two years.
The procedure has been broken into four packages (A, B, C and D). Package A is just for TV in the Indian subcontinent, whilst Package B is only for digital in the same region.
Amazon has withdrawn from the Indian Premier League media rights auction, leaving the field to competitors such as Walt Disney Co., which owns Disney-Star, and Mukesh Ambani’s Reliance Industries Ltd. via Viacom18/Reliance.
With the league growing in size and value year after year, the current cycle of media rights is projected to culminate with some large figures. The current bidders will be awarded the rights to broadcast the league for a five-year period beginning with the 16th edition of the tournament in 2023 and ending in 2027.
