Kolkata: “Come on India, Let’s East Bengal.” After a long bitter battle in finding investors and with the FSDL, finally Kolkata Giants East Bengal are likely to feature in ISL 2020-21.
Shree Cement Pvt. Limited is the name of the company who are going to be their new investor. The Kolkata based company is owned by Benu Gopal Bangur and is the third largest cement brand of India. The annual turn over of Shree Cement Pvt. Limited was Rs.12,175.62 Crore in 2019-2020. Thus giving them 122nd spot in the Economic Times list of the big companies in India.
The partnership would be 80-20 as per report. With 80% of the stake to be owned by the investor and 20% by the club. On an meeting today with the East Bengal club officials, Chief Minister of West Bengal Smt. Mamata Banerjee declared that, “The problem has now been solved. Now East Bengal will play in ISL.”
The arch rivals Mohun Bagan have already roped them in the ISL after their merger with ATK FC back in January. So it was important for the sake Indian football that a centurion club like East Bengal should be a part of the ISL. So Mamata Banerjee added, “Mohun Bagan had joined ISL after an arrangement but East Bengal were trying for a very long time to play the ISL amidst the pandemic and that will finally happen now.”
Tarun Jhunjhunwala, CEO of Reliance India stated that, “We will try to get East Bengal into the ISL this year. There are some formalities need to be completed. With EB and MB both in ISL this will be a new beginning in Indian football.”This was a long hard battle for the Red and Gold club as they were constantly pressurized by their fans and media too after Mohun Bagan roped themselves into the ISL. After a poor last season and their arch rivals winning the I-League, the club management was under constant pressure. So this might bring a fresh air into the club and we hope for a crack of jack of a season in the ISL this year as for the first time two Kolkata Giants will going to feature in the biggest league of the country.
