New York: The National Basketball Association (NBA) and the game of basketball officially onboard Bollywood actor Ranveer Singh as India’s brand ambassador for the NBA All-Star 2022 in Cleveland, Ohio, as the league celebrates its 75th anniversary.
The National Basketball Association, Women’s National Basketball Association, NBA G League, and NBA 2K League are the four professional sports leagues that make up the NBA. As the brand ambassador for India, Ranveer Singh will be actively involved in raising the awareness of the NBA in India during the league’s 75th anniversary season in 2021-22.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion and entertainment,” the Gully Boy actor mentioned to the IANS after being named as the Brand Ambassador by the prestigious organization.
We are thrilled to welcome @RanveerOfficial as the NBA Brand Ambassador for India ahead of #NBA75, our 75th Anniversary Season. We are excited to have him on board and together grow the sport of basketball and the culture around it! @NBAIndia pic.twitter.com/j85PJbX8RA
— NBA (@NBA) September 30, 2021
Singh will be using his social media to showcase the behind-the-scenes of the event and produce interesting content at the event. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country,” Singh admitted.
Just as Singh is ecstatic to be a part of this historic season, NBA Deputy Commissioner and Chief Operating Officer Mark Tatum agrees that bringing Ranveer into the NBA family was the correct decision. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms,” he mentioned.
His Airness was there too! 🏆🏀 #MJ #NBAAllStarwithRanveer pic.twitter.com/SXGgmzhtxv
— Ranveer Singh (@RanveerOfficial) February 15, 2016
Ranveer Singh will also participate in a number of league activities for the 2021-22 season, including being featured on NBA India. Meanwhile, he began using his own social media accounts, to enhance his status as the Brand Ambassador. Ranveer will assist illustrate how NBA and culture merge seamlessly on a lifestyle-focused Instagram page called NBA Style, as well as using social media to promote the sport.
