New Delhi: Indian Premier League (IPL) franchise Kings XI Punjab on Wednesday (February 17) renamed as Punjab Kings ahead of IPL 14. Apart from the name they also unveiled a brand new logo.
The official Twitter handle of Kings XI Punjab also shared a post on Wednesday afternoon saying ‘THIS IS OUR LAST TWEET! Thank you @Twitter and Sadde fans! #SaddaPunjab.”
THIS IS OUR LAST TWEET!
— Kings XI Punjab (@lionsdenkxip) February 17, 2021
“Punjab Kings is a more evolved brand name, and we understand it was a right time for us to move focus on the core brand itself,” CEO Satish Menon told PTI while speaking about the new brand identity.
“The change in brand identity is not about changing our brand ethos but celebrating our one-ness as we stand in unit like a family. The new logo honours the liveliness and vibrancy of the brand and provides modern elements, while we stand out from rest of the teams.”
The Punjab base franchise is owned by Mohit Burman, Ness Wadia and bollywood actress Preity Zinta and Karan Paul. Punjab has been a part of the Indian Premier League since its inaugural season in 2008.
In the tournament’s 13-year history, Kings were runners-up once (2014) and achieved a third-place finish on another occasion (2008). They finished sixth in the 2020 edition, held in the UAE.