New Delhi: One of India’s largest business conglomerates, the Tata Group, is all set to replace Chinese mobile manufacturer Vivo as as the Indian Premier League’s title sponsor from this year, franchise Chairman Brijesh Patel confirmed to PTI on Tuesday.
The decision was taken during event’s governing council meeting on Tuesday. “Yes, Tata group is coming in as IPL title sponsor,” IPL chairman Patel confirmed the development to news agency PTI.
TATA to replace VIVO as IPL title sponsor next year: IPL Chairman Brijesh Patel to ANI pic.twitter.com/n0NVLTqjjG
— ANI (@ANI) January 11, 2022
Earlier,Vivo was pulled out of IPL sponsorship in 2020 due to the rising tensions between India and China, the Board of Control for Cricket in India (BCCI) and Vivo Mobile had suspended their ties for IPL 2020.
However, the brand was back as the title sponsor for IPL 2021. Vivo had a Rs 2,200 crore deal for IPL title sponsorship rights from 2018-2022. Now the association is all set to end completely ahead of the 2022 edition, as per reports.
Now, Tata Group will have the title sponsorship of the franchise-based cricket league for the 2022 and the 2023 seasons. The exact financials for these two seasons are yet to be revealed officially. After the 2023 season of the cash-rich League, the sponsorship agreement will be up for grabs once again.
