Kolkata: Medimix Ayurveda is all set to be the official skinfit and hygiene partner of the Kolkata-based franchise Kolkata Knight Riders (KKR) for the 13th edition of Indian Premier League (IPL). KKR will play their first match against Mumbai Indians on September 23 in Abu Dabi.
The IPL 2020 will kick off from September 19 in the UAE because of the ongoing COVID-19 pandemic in India. The team’s trouser will feature the logo of Medimix in all the 14 matches in this season.
Speaking of the partnership, KKR Marketing Head Kaustubh Jha said, “We are proud to have Medimix, a homegrown Indian ayurvedic brand as our hygiene partner. This year hygiene and safety have been of paramount importance and we believe in providing our players with a product that is not only known for its quality but is also safe to use. We look forward to a successful partnership with Medimix on board this year.”
Commenting on the same Chairman and Managing Director of Cholayil Private Limited Pradeep Cholayil said, “We are thrilled to partner with Kolkata Knight Riders as their Official SkinFit and Hygiene Partner for IPL 2020. This partnership with the Kolkata Knight Riders is a key milestone as this would give us an opportunity to improve awareness by leveraging the fan following power of KKR as a team.”
“Cricket is a religion in India and we see a great fit with it especially after getting into Hand Wash and Sanitizer segment. I am sure this association will also offer us an opportunity to expand our awareness in East India.”
Medimix will be taking up hygiene and health of the cricketers and fans as a matter of primary concern and will be supporting the KKR’s team. Providing them with hand hygiene products from their recently launched hand washes and hand sanitizers range. The brand will be providing hand sanitizer dispensers to ensure a safe environment to help protect the team from the spread of the virus.
