New Delhi: Olympic athletes Dipa Karmakar, Hima Das, Rani Rampal have pledged to help domestic workers through a #HelpYourHelp campaign and encouraged others to follow suit. The campaign is a platform that helps build awareness and facilitates change for the domestic help community, who have been impacted heavily by COVID-19.
The pandemic has bitterly highlighted the lack of financial readiness for domestic workers, who have been battling with loss of income and job insecurity. The #HelpYourHelp platform attempts to educate and encourage individuals to empower this unorganized community over the long-haul, through a digital repository of 20 Government welfare schemes, across various areas like finance, health, women and children.
It's time to stand by the ones who have stood by you all this time. Our star gymnast, @DipaKarmakar, has already taken a pledge to help her help. When are you taking yours? To #HelpYourHelp, visit https://t.co/5xzEz1vxmr now.
— Help Your Help (@HelpYourHelp) August 5, 2020
#FinancialSecurity #FinancialFreedom pic.twitter.com/uetuNM4bTC
It also simplifies the process for acquiring important documentation that allows this community to unlock the benefits of these welfare schemes. This absolutely organic campaign has witnessed over 3,000 individuals coming forward to pledge their support within a few weeks.
The campaign also received astral support from Sukant Kadam (Ace Para-Badminton Shuttler and Shiv Chhatrapati Awardee) and Manika Batra (Table Tennis Champion), celebrities Mandira Bedi, Sonu Sood and Cyrus Broacha.