Kochi: Kerala Blasters have launched ‘Yellow Heart’ – a social initiative to help the community during tough times. The campaign aims to help people in need and thus appreciating the golden hearts and heroes who are contributing to the community.
Kerala Blasters is looking forward to spreading happiness with ‘Yellow Heart’ around society, fight for the social causes and saving lives. “Yellow Heart is an initiative to give back to the community that made us. It is a step taken by the club to encourage and empower every aspect of our community and appreciate the daily heroes that form such an integral part of this club. #YennumYellow,” Nikhil Bhardwaj, Director of Kerala Blasters said.
Going with the spirits of #YellowArmy, Kerala Blasters have decided to honour veteran football heroes, recognise women entrepreneurs and boost them along with finding undiscovered talents and also by providing them a platform to perform.
Through this initiative, they want to reach underprivileged children who are having dreams of pursuing football and give them a fair opportunity. The club also thanked its support and strength, Manjappada, the club’s fanbase, by regularly engaging with them and reposting their content on different social media platforms.
