Kolkata : Board of Control for Cricket in India (BCCI) announced the appointment of Campa, SBI Life and ChatGPT as Associate Partners for India Home Cricket for a two-season period, commencing with India’s upcoming home series against the West Indies and running through March 2028.
As per the BCCI press release: “The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44% increase over the previous cycle, underscoring the strong appeal and growing commercial value of India’s home cricket season.”
In the previous commercial cycle that concluded in August this year, the BCCI’s three designated associate partners were SBI Life, Campa Cola and Atomberg. The combined value in the previous commercial cycle was Rs 90 crore, with a base price of around Rs 82 lakh per match.
According to the BCCI, the current figure represents a 44% increase over the previous cycle, underlining the growing commercial appeal of India’s home cricket calendar.
The BCCI release stated: “The three new partnerships have a combined deal value of over Rs 130 crore, representing a 44% increase over the previous cycle, underscoring the strong appeal and growing commercial value of India’s home cricket season.”
It also stated, “The partnerships further broaden the BCCI’s commercial portfolio, bringing together leading brands across the beverage, insurance and AI technology sectors and creating new opportunities to connect with cricket fans. They reflect the versatility of Indian cricket as a platform for businesses to build visibility, reach consumers and engage with a large and passionate fan base.”
It will cover India’s home seasons until March 2028. As BCCI secretary Devajit Saikia said: “The significant growth in the value of our home season partnerships reflects the strength of the property and the confidence that brands have in the BCCI and Team India. A 44% increase in the combined deal value, with the latest partnerships valued at over ₹130 crore, is a significant achievement and demonstrates the strong demand for association with Indian cricket.”
